Dee Zee has provided an extensive variety of durable, functional, and stylish truck accessories since 1977. For the Special Equipment Market Association (SEMA) Show, Dee Zee wanted a new exhibit to fit their 50’ x 50’ space. The booth needed to incorporate locking storage, two meeting rooms and a reception counter. Dee Zee wanted an eye-catching display that would make an impact on the trade show floor and help them outshine their competitors.

Dee Zee - 50' x 50'


  • 50' x 50'
  • Revolving Tower
  • Private Meeting Rooms

Client Comments

"We were provided everything we asked for in one tidy shipment. The live webcam video preview showing the finished booth was very helpful to understand how the finished product transitioned from a drawing to a beautiful exhibit."

-Aaron Clutts, Dee Zee Creative Director


Origin, a division of Orbus Exhibit & Display Group, designed and built Dee Zee a custom exhibit to fit all their needs. The display incorporated large, display murals and a revolving tower ring structure, which elevated branding high above competitors. The exhibit elements were arranged to create flow within the 50’ x 50‘ space and leave plenty of room to display products, and two Dee Zee-branded pickup trucks. The three exhibit structures doubled as meeting rooms and locking storage. Visitors were welcomed at a custom semi-circle reception desk, which was perfect for accommodating Dee Zee’s variety of informational collateral. This impressive structure, coupled with intelligent design, showcased the Dee Zee brand and helped the company captivate its target audience.