Aberdeen Fabrics is a US-based manufacturer of fabrics for technical applications, such as trade show exhibits. Looking to attend the 2014 Specialty Graphic Imaging Association (SGIA) show in Las Vegas, NV in a 20’ x 20’ exhibit space, Aberdeen needed an exhibit that was bold and eye-catching and could also showcase a wide range of technical fabric products. Many of Aberdeen’s clients and prospects would be in attendance at the show, so the exhibit needed to beautifully display products while also allowing for private meetings and consultations.
Aberdeen Fabric - 20' x 20'
- 20' x 20'
- Product Displays
- Private Meeting Room
"Origin brought our ideas to life. Not only did they deliver a beautiful exhibit, but they incorporated our product and branding into every element of the space."
-Natasha George, Aberdeen Customer Service Manager
The Origin exhibit design team saw an opportunity to create a stunning exhibit that simultaneously showcased Aberdeen fabrics. The resulting exhibit design featured a central, eye-catching archway made entirely of Aberdeen fabrics and crowed with Aberdeen’s logo, so any passerby would immediately associate the visually impactful exhibit with Aberdeen products and identity. Inside the exhibit space, three kiosks featured square samples of other Aberdeen fabrics and allowed for backlighting to call attention to trendy light box fabric products. Visitors could easily move throughout the booth, browsing at the wide range of fabric products. Branding elements were carried through the booth by way of soft corners and smooth lines in the central kiosk, reception counters and semi-private conference area walls. The conference area – which was made entirely of Aberdeen fabric – featured a roof reflecting Aberdeen’s signature leaf icon. Clients consulting with Aberdeen staff inside of the conference area were, literally, surrounded by product and company branding. Origin leveraged creative design and advanced printing and production capabilities to deliver an exhibit solution that wholly encompassed Aberdeen’s brand identity and product offering. To mirror Aberdeen’s tagline, their SGIA exhibit was a clean, simplified solution that produced amplified results.