Southern Season, a gourmet specialty food and gifts retailer, was in need of a way to distinguish different areas and aisles of their stores, as well as highlight special events in the store, cooking school and restaurant. They were in search of a solution that would be sleek, subtle and easily changeable. Signage also needed to be large enough for customers to read from a distance, so they could easily navigate the store.

Client Comments

"Duncan Parnell's expertise and passion for creating quality signage helped make this project successful. The end result is clear, easy-to-read signage highlighting our key categories and product offerings."

— Nancy Zimmerman, Director of Marketing, Southern Season Gourmet Marketplace


Duncan Parnell partnered with Sign Pro Systems, the modular wayfinding division of Orbus Exhibit & Display Group, to design and manufacture a signage solution that met their client's needs. The left-to-right curve projecting frames, in a custom length and rotated onto their sides were a perfect fit for the tops of merchandise islands. Duncan Parnell also integrated SignPro's Trappe snap frames as poster and menu board solutions for the indoor/outdoor restaurant within each Southern Season store. The easy-change graphics provided Southern Season with easy to install, versatile and easy-to-use signage solutions that can be updated as frequently as their desired messaging changes.